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DIY Nail Care Market Is Booming

Packaged Facts shows that salon visits fuel at-home maintenance.

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By: TOM BRANNA

Editor

The mass nail care market has grown by leaps and bounds over the last few years, dwarfing the relatively sleepy growth rates in other cosmetics categories, according to Packaged Facts’ new report on The Nail Care Market in the U.S.According to SymphonyIRI data cited in the report, mass-market sales of nail care products grew 26% for the 52 weeks ending April 15, 2012. Several intertwined factors are driving the market.A nailcentric fashion culture has transformed women’s nails into stylis...

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